The first Foodcare Marketplace combining a national telenutrition network of Registered Dietitians using our leading personalized digital nutrition platform with the most broadly integrated healthy food buying marketplace

Making Food as Medicine a Reality

Our offering consists of the following solutions:

Telenutrition: Access to Foodsmart’s network of Registered Dietitians delivering nutrition counseling for all eligible individuals charted in Foodsmart’s electronic health record with integrated appointment scheduling.

FoodSmart: Dietary assessment to assess nutrition status and improve personalized meal plan recommendations based on tastes, restrictions and lifestyle factors. Biometrics data can be integrated into user profile/preferences. Multi-modal marketing to enroll key different population segments.

FoodsMart: In addition to the personalized meal plan, individuals receive recipe suggestions tailored to their unique dietary preferences, restrictions, and/or ingredients in their kitchen/ pantry. Meal plans and recipes can generate a grocery list for the ingredients, which individuals can email, print or order with supported online grocery ordering partners, including Walmart, Amazon Fresh, and Instacart. Members can also order meal kits and heat-and-eat meals from partners such as Grubhub, Sun Basket, Revolution Foods, and Plantable.

Foodscripts: The execution of Food as Medicine for targeted, high cost populations. Individuals are matched with Registered Dietitians licensed in specific diseases areas, given custom meal plans, and then receive subsidized food from their organization to improve or reverse their conditions. Conditions include Diabetes, CHF, CKD, Obesity, Hypertension, Hyperlipidemia, and many other nutrition related conditions

Foodsecure: Included as part of the Foodsmart platform, individuals can find deals on healthy foods from most major grocers, compare prices for grocery baskets nearly instantly, access special discounts on meal kits, and tap into affordable recipe options to help manage budgets. Platform also supports administration of subsidies for vulnerable populations or FoodPerks such as replacement of subsidized healthy food cafeterias. Platform also can identify individuals who are food insecure and create and execute a strategy to make them no longer food insecure.


Who We Are

Foodsmart is the first Foodcare Marketplace combining a national telenutrition network of Registered Dietitians and the leading personalized digital nutrition platform (FoodSmart), with the mostly broadly integrated food buying marketplace (FoodsMart). Founded in 2015 and based in San Francisco, we now have helped over 1 million individuals improve their nutrition at over 600 clients, including >20% of the Fortune 500 and 4 of the 5 largest health plans.

Attending the conference from Foodsmart are:

Marisa Rowell: Head of Health Plan Strategy; Previously worked in Innovation at Humana and Davita

Jared Scharen: Head of Growth; previously worked at McKinsey with their payer digital health solutions business

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>1/3 people with obesity lose >5%

Our recent study in JMIR shows that across 9k individuals in our book of business, >1/3 of individuals with obesity lose >5% of their body weight. See the publication below.



Proven with health plans & employers

We work with 4 out of the 5 largest health plans and >20% of the Fortune 500, including clients like Kohler, to help them improve their employee’s nutrition. See Kohler’s case study below


Solutions members love

96% of our users value our service as a benefit, and our NPS is 65. It’s no surprise then that our engagement and enrollment numbers are high enough to create year 1 ROI of 2:1



Featured Video

The video is intended to give you an overview of how Foodsmart helps individuals to save money, save time, and eat healthier.

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